A Study of Groups of Taiwan Entry Mode Into Chinese Market

碩士 === 國立中山大學 === 大陸研究所 === 84 === In order to succeed under the peculiar conditions of diverse political and economic systems ,the challenge to a foreign invest or is how to adapt entry mode to these economies . Further ,the choice of entry mode into a f...

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Bibliographic Details
Main Authors: Hsu,Li-Fen, 許麗芬
Other Authors: Huang,Jen-Tsung;Lin,Feng-Lee
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/10211050092878114282
Description
Summary:碩士 === 國立中山大學 === 大陸研究所 === 84 === In order to succeed under the peculiar conditions of diverse political and economic systems ,the challenge to a foreign invest or is how to adapt entry mode to these economies . Further ,the choice of entry mode into a foreign market has a major impact on the success of a firm''s international operations. This study investigates use six Groups of Taiwan entry mode into China''s market and existing literature on the entry mode to examine eight hypothesis.Then,this strdy provides an entry mode in market of decision tree and offer many suggestions for Taiwan businessman. Finally ,the findings indicate that Groups of Taiwan will take high interference mode in future.