A Preliminary Study of Consumer Behavior on the WWW Shopping -- The Effect of WWW Experience
碩士 === 國立交通大學 === 傳播研究所 === 84 === The World Wide Web(Web)makes Internet more interactive by its multimedia presentation and hypermedia links.On-line shopping is a new application of business on the Web. This thesis tries to understand the consumer behavior of shopping on the Web by analyzing the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72345158662685956163 |