The Study of The Effect of Green Advertising on College Students'' Green Products Consuming Behavior
碩士 === 國立交通大學 === 管理科學研究所 === 84 === In recent years, because of the environmental protect issue become more and more important, the consumers who are concerned about the environment are increase fastly. In response, companies are modifying ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48265995629620431200 |