A Study of the Applied Models of Visual Indentity system (VIS) for Athletic Activities on Corporation Marketing Strategy

碩士 === 國立體育學院 === 體育研究所 === 84 ===   The purpose of this study was to establish a theoretical framwork on VIS for athletic activities and corporation marketing strategy. Various models of the corporation VIS against athletic activities applied on corporation strategy were investigated and discussed...

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Bibliographic Details
Main Author: 張維嶽
Other Authors: 袁愈光
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/08311912694429035024