A Study of Procuct Message Communication

• Main Authors: Chiang, Li-Cheng, 姜禮誠
• Other Authors: Ho, Ming--Chyuan
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/69602619635954098961

碩士 === 國立成功大學 === 工業設計學系 === 84 === This study focused on the process of communicating message in productdesign, especially the decoding and encoding of a product form. some characteristics of consumers'' perception of a product have been identified.Involvement theory is applied to fomulate a product classification system,and four strategies are proposed for dealing with different product categories.As a result, a design method is proposed for improving the effectiveness of communicating design message. Four products, THE AGGREGRATIVE SANITARY, KNIFE & FORK, BRUSH and SCANER,are selected as exercise cases to illustrate how these strategies work. The results of this study are listed as fellows:1)In case of the product is highly involved in both implemental and symbolic messages we should focus our attention on message control.2)If the product is more involved in symbolic messages the key point of message encoding is to reflect trends on the product.3)When the product is more involved in implemental messages the message encoding should enhance the functional meanings of the product.4)In case of the product is low involved both in implemental and symbolic messages the strategy is to arouse attention.