An Empirical Study of Marketing Information System for Multinational Corporations in Taiwan : Usage and Information Requirement
碩士 === 國立政治大學 === 資訊管理學系 === 84 === There are many firms facing operational pressure in the global business environment. For the sake of dealing with such dilemma, the firms must adopt strategies from a global perspective and utilize informati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48696855912334289517 |