A Study on the Strategy of ATM Installation

• Main Authors: Ho, Ya-Lin, 何雅琳
• Other Authors: Lin, Chin Tsai
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/70994109274380418676

碩士 === 銘傳管理學院 === 管理科學研究所 === 84 === Amidst the irresistible trends of economic internationalization and liberalization, financial industry has undergone fierce competition. In the efforts to ease up the mounting work load, provide new services and upgrade quality of services, automation is a must task. ATM plays a pivotal role, especially in handling summary business operations. An ATM takes up a very limited space and is easy to operate. It has been, therefore, favored by mass customers with the magic function to ease up the long queues. All banks are, therefore, advised to probe into the strategies of ATM installation to minimize the time of customers'''' waitingand reduce the potential threats of losing customers and boost service quality. Taking the Taipei branch set up by a certain bank as the sample, we will, in this study, gather up data regarding customers'''' arrive rate and service rate of residential zones and commercial zones. Using analysis of queuing theory, in line with simulative methods, we will work out the optimal strategy of ATM installation . Proposals in line with the study findings: A branch bank established in a residential zone should provide two ATM units in good operating conditions everyday. A branch bank set up in a commercial zone should have two ATM units in operations on every working day and one ATM unit for a non-working day. Branches A and C with limited spaces available to stay in lines shall expand thespaces to accommodate two and three in the lines so solve the problems of losing customers. In line with marketing method, they shall increase visit frequencies, boost operating rates of ATM units and minimize the idle costs.