| Summary: | 碩士 === 銘傳管理學院 === 管理科學研究所 === 84 === Amidst the irresistible trends of economic internationalization and
liberalization, financial industry has undergone fierce competition. In
the efforts to ease up the mounting work load, provide new services and
upgrade quality of services, automation is a must task. ATM plays a
pivotal role, especially in handling summary business operations. An
ATM takes up a very limited space and is easy to operate. It has been,
therefore, favored by mass customers with the magic function to ease up
the long queues. All banks are, therefore, advised to probe into the
strategies of ATM installation to minimize the time of customers''''
waitingand reduce the potential threats of losing customers and boost
service quality.
Taking the Taipei branch set up by a certain bank as the sample, we
will, in this study, gather up data regarding customers'''' arrive rate
and service rate of residential zones and commercial zones. Using
analysis of queuing theory, in line with simulative methods, we will
work out the optimal strategy of ATM installation .
Proposals in line with the study findings: A branch bank established
in a residential zone should provide two ATM units in good operating
conditions everyday. A branch bank set up in a commercial zone should
have two ATM units in operations on every working day and one ATM unit
for a non-working day. Branches A and C with limited spaces available to
stay in lines shall expand thespaces to accommodate two and three in the
lines so solve the problems of losing customers. In line with marketing
method, they shall increase visit frequencies, boost operating rates of
ATM units and minimize the idle costs.
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