An Empirical Study on Relationship Among Cause-related Marketing, Degree of Involvement and Brand Equity

碩士 === 中原大學 === 企業管理研究所 === 84 ===

Bibliographic Details
Main Authors:	Jan ,Men-Jen, 詹孟真
Other Authors:	Chang, Samuel K. C.; Leu, Horng-Der;
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/75939140099359898792

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