| Summary: | 碩士 === 國立師範大學 === 體育學系 === 83 === The purpose of this study were to recognize the
description of the sample motivation of watching game
,watching frequence and level of satisfaction after
watching in consumers of Brother Elephants
Professional Baseball Club. Nine hundred and seventy
four consumers of Brother Elephants Professional
Baseball Club watching the competition at Taipei
municipal baseball stadium served as the subjects of
this study. The research instrument " servey of
Comsumer Behavior in Brother Elephants Professional
Baseball Club " was administered. Description
statistic (frequence and percentagea), factor
analysis and pratial corrlation were utilized for
data analysis.
Through the above data processing steps, the results
were shown as follows:
1、Description of the sample:
The majority of the consumers of Brother Elephants
Professional Baseball Club are males (70%), with age
between 16-25 years old (71%) and the profession of
most of them is student (68%), with majority having
monthly income to be below NT$10,000 (54%) and
majority with educational level at senior high school
, senior vocational high school and college (83%)
while the unmarried account for 88%.
At present, the baseball fans participating either
the organization to support Brother Elephants
Professional Baseball Club or individual member
account for (37%).
2、In the aspect of motivation of watching:
The motivations of watching for the Elephant fans i
order were (a) competition to be attractive an
personal appeal , (b) ball consortium image to b
attractive , and (c) social demand and mutual persona
relationship.
3、In the aspect of watching frequency:
The answer of Elephant fans in "average persona
watching frequency of the competition game of Brothe
Elephant Professional Baseball Club in Taipe
Municipal baseball stadium each year" who repied 3-1
times accounted for 49.7% of the whole; who replie
more than 11 times with heavy participatio
interest accounted for 37.7%, with a total of bot
accounting for 87.4%. It is obvious the repeatin
participation frequency of the fans for Brothe
Elephants Professional Baseball Club is very high.
4、In the aspect of satisfaction level after watchin
the game:
The satisfaction factors of the Elephant fans afte
watching the game in order were (a) activit
performance in the baseball field , (b) performanc
of cheer squad of the fans of Brother Elephan
Professional Baseball Club, (c) peripheral factors o
baseball competition , and (d) service of Basebal
League and baseball group organization.
5、In the related aspects of watching frequency an
motivation:
The watching motivation of Elephant fans i
"competition to be attractive and personal appeal
and "ball consortium image to be attractive" hav
influenced their watching frequency.
6、In the related aspects of watching frequency an
satisfaction level after watching:
The satisfaction level of Elephant fans in "activit
performance in the baseball field" has influence
their watching frequency.
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