| Summary: | 碩士 === 國立中山大學 === 企業管理研究所 === 83 === Using China Steel Corporation (CSC) as a case, this research
studies the diversification growth strategy of integrated steel
-making firms. CSC and Japanese steel firms are compared. Al-
though the ownership structure and product life cycle are quite
different between CSC and Jnpanese steel firms, their growth
trajectories are similar. Besides continuing to maintain steel
business'''' growth and competitive advantages, they all engaages
in diversification strategy for continuing growth. Their stra-
tegy can be classified into three stages:(1)developing business
that are related to steel-making process and core business, (2)
developing business that are related to steel-making technology
, (3)developing business that are attractive but steel-
unrelated . Their long term goals are to increase the
proportion of reve- nue from diversified business. This growth
modes is consistent Kolter''''s model, which also identified three
growth stages: (1) intensive growth opportunity, (2)integrated
growth opportunity, (3)diversification growth opportunity.
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