Public Attitudes toward Television Advertising
碩士 === 國立交通大學 === 管理科學研究所 === 83 === This article studies public assessment of television advertising in general. It is hoped that the results obtained from this investigation would serve as a basis for operation for the advertising industry. The mailed q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26174696845871415674 |