| Summary: | 碩士 === 國立交通大學 === 資訊管理研究所 === 83 === Strategic alliance is an effective way for a firm to get
competitive advantage. Through strategic alliance, a firm can
get its needed resource from other firms. Firms that are
directly or indirectly allied thus form a network - so-called
alliances network. This research intends to use social
structure analysis technique to analyze the attributes of
alliances networks of Taiwan''s information industries.
Secondary data of alliances are collected from various sources
for this purpose. Alliance is classified into four kinds: R&D,
product, marketing, and finance. After the complex network is
constructed in the computer, density analysis and actor
analysis are executed to understand the characteristics of the
network. The density analysis enables us to understand five
structures of alliances: vertical alliance, horizontal
alliance, international alliance, governmental institution
alliance, and arbitrary alliance. The actor analysis allows us
to understand the role patterns of each group, which is
structurally equivalent in the network.
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