A Study on New Product Development in Taiwan''s Package Software Business: The Critical Activities for New Product Success

• Main Authors: Cheng, Yung-Kwung, 鄭永洸
• Other Authors: Lin, Jimming; Yu, Keh-Chiang
• Format: Others
• Language: zh-TW
• Published: 1995
• Online Access: http://ndltd.ncl.edu.tw/handle/08788768010887214607

碩士 === 國立交通大學 === 資訊管理研究所 === 83 === The purpose of this research is to find out the critical development activities for new product success in Taiwan''s package software business. A survey reveals that there are two distinct groups high successful group and low successful group based on the factors of (1) percentage of products achieved expected profits; (2) percentage of products achieve market success; and (3) percentage of products developed within the original schedule. The high successful group scores higher on most of the marketing activities, technical activities and organizational activities. The t-test shows that there are significant difference on the following activities: "detail market study", "commercialization", and "technology assessment". Furthermore, we used the multiple regression method to analysize the relationship of a new package product success and new product development activities and found that the activities: "detail market study", "commercialization", "technology assessment", and "technology information transformation" have significant linear relationship with new package product success. Besides, we also discovered that the cross-functional development organization, as compared to technical organization alone, has a relatively higher success rate. Based on what we found, the study suggests that the package software business pay more attention in marketing activities. In brief, the market and technology assessment are very important for new package product development.