| Summary: | 碩士 === 國立交通大學 === 資訊管理研究所 === 83 === The purpose of this research is to find out the critical
development activities for new product success in Taiwan''s
package software business. A survey reveals that there are two
distinct groups high successful group and low successful group
based on the factors of (1) percentage of products achieved
expected profits; (2) percentage of products achieve market
success; and (3) percentage of products developed within the
original schedule. The high successful group scores higher on
most of the marketing activities, technical activities and
organizational activities. The t-test shows that there are
significant difference on the following activities: "detail
market study", "commercialization", and "technology
assessment". Furthermore, we used the multiple regression
method to analysize the relationship of a new package product
success and new product development activities and found that
the activities: "detail market study", "commercialization",
"technology assessment", and "technology information
transformation" have significant linear relationship with new
package product success. Besides, we also discovered that the
cross-functional development organization, as compared to
technical organization alone, has a relatively higher success
rate. Based on what we found, the study suggests that the
package software business pay more attention in marketing
activities. In brief, the market and technology assessment are
very important for new package product development.
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