| Summary: | 碩士 === 國立交通大學 === 傳播科技研究所 === 83 === This research focuses on actresses'' image in music videos in
including their sex role stereotypes, aggressive and prosocial
behavior, and demographic features.In addition, some other
factors such as language, the director''s and singer''s gender
were studied in this research. A total of 226 Mandarin and 63
Taiwanese concept videos was from three music channels(Chinese
Satellite Network, Channel V, Tai-Hsin cable Company) during a
two week period. A simple random sample of 100 Mandarin videos
was selected, the 63 Taiwanese videos were all included. All
the 163 selected videos were content analyzed. Statistical
tests such as t-tests, ANOVA, chi-square and z-score were used
to test the research hypotheses. The results of this research
are as follow: In general, women portrayed in music videos were
of middle or class, of middle or lower level of education, and
holding jobs of lower level. Women were receivers of prosocial
behavior and of aggression initiated by men. They were well-
dressed, sad and blue.
|
|---|
