The Production and Distribution of Literary Publishing Industry in Taiwan: From 1950 to 1990.

• Main Authors: Chuang Li Li, 莊麗莉
• Other Authors: Lin Fang Mei
• Format: Others
• Language: zh-TW
• Published: 1995
• Online Access: http://ndltd.ncl.edu.tw/handle/68414733859760641332

碩士 === 國立政治大學 === 新聞學系 === 83 === In the 1980s, many cultural elites consented to the view- point that "literary commodification" phenomenon was very pre- valent. This phenomenon was often discussed, but the "literary commodification" concept was seldom clarified. The main purpose of this thesis is to explore the following questions: (1) What is "literary commodification"? Why does the phenomenon take place? When did the phenomenon originate in Taiwan? (2) Is serious/popular literature commodified? In order to answer questions mentioned above, this research is divided into two parts and each tries to answer one of those questions. The first part includes the theoretical exploration and historical empirical research of the "literary commodifi- cation" concept. The second studies the production and distri- bution of publishing firms of serious/popular literature. The important results of this thesis are as follows: "Literary commodification", simply speaking, is that literature becomes a profitable tool controlled by capitalists. Literary works are measured by exchange value, not aesthetic value. Cultural works are gradually like industrial products. Capital -ists accumulate wealth by producing and exchanging those cultural products continuously. When capitalist economical development is getting mature in Taiwan, "literary commodifi- cation" phenomenon is getting prevalent. In the 1970s, "liter- ary commodification" phenomenon took place only in literary translation field. After the 1980s, there are more and more market-oriented works designed by publishing firms. The authors of those works must conform to publishing firms'' requirements. Under these circumstances, artists'' autonomy is infringed seri- ously. "Literary commodification" phenomenon is getting worse in the 1990s. The results of the second part indicates that " literary commodification" mainly happens in popular literature field. In the 1990s, Taiwan has become a consumer society in which commodification will be an inevitable tendency. "Literary co- mmodification" may make literary works more homogeneous in the book market, so how to establish other literary communication chaanel except market will be an urgent issue.