| Summary: | 碩士 === 國立政治大學 === 新聞學系 === 83 === In the 1980s, many cultural elites consented to the view-
point that "literary commodification" phenomenon was very pre-
valent. This phenomenon was often discussed, but the "literary
commodification" concept was seldom clarified. The main purpose
of this thesis is to explore the following questions: (1) What
is "literary commodification"? Why does the phenomenon take
place? When did the phenomenon originate in Taiwan? (2) Is
serious/popular literature commodified?
In order to answer questions mentioned above, this research
is divided into two parts and each tries to answer one of those
questions. The first part includes the theoretical exploration
and historical empirical research of the "literary commodifi-
cation" concept. The second studies the production and distri-
bution of publishing firms of serious/popular literature.
The important results of this thesis are as follows:
"Literary commodification", simply speaking, is that literature
becomes a profitable tool controlled by capitalists. Literary
works are measured by exchange value, not aesthetic value.
Cultural works are gradually like industrial products. Capital
-ists accumulate wealth by producing and exchanging those
cultural products continuously. When capitalist economical
development is getting mature in Taiwan, "literary commodifi-
cation" phenomenon is getting prevalent. In the 1970s, "liter-
ary commodification" phenomenon took place only in literary
translation field. After the 1980s, there are more and more
market-oriented works designed by publishing firms. The authors
of those works must conform to publishing firms'' requirements.
Under these circumstances, artists'' autonomy is infringed seri-
ously. "Literary commodification" phenomenon is getting worse
in the 1990s. The results of the second part indicates that "
literary commodification" mainly happens in popular literature
field.
In the 1990s, Taiwan has become a consumer society in which
commodification will be an inevitable tendency. "Literary co-
mmodification" may make literary works more homogeneous in the
book market, so how to establish other literary communication
chaanel except market will be an urgent issue.
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