INVOLVEMENT、NEED FOR COGNITION TO ADVERTISING EFFECTIVENESS

INVOLVEMENT、NEED FOR COGNITION TO ADVERTISING EFFECTIVENESS

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碩士 === 國立政治大學 === 國際貿易學系 === 83 ===

Bibliographic Details
Main Authors:	MING-SHENG PAI, 白明勝
Other Authors:	YUNG-CHIEN LOU
Format:	Others
Language:	zh-TW
Published:	1995
Online Access:	http://ndltd.ncl.edu.tw/handle/90198697533199136410

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