AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY

碩士 === 國立臺灣大學 === 商學系 === 82 === Druing recent years service industry has grown tremendously in Taiwan. Although product innovation in manufacturing industry has attracted lots of attention, research delas with product in service industry is lacking. The...

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Bibliographic Details
Main Authors: WEI, ERH-CHANG, 魏爾彰
Other Authors: HSU, MU-LAN
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/93668112400951707768

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