AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY

AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY

碩士 === 國立臺灣大學 === 商學系 === 82 === Druing recent years service industry has grown tremendously in Taiwan. Although product innovation in manufacturing industry has attracted lots of attention, research delas with product in service industry is lacking. The...

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Main Authors: WEI, ERH-CHANG, 魏爾彰
Other Authors: HSU, MU-LAN
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/93668112400951707768
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spelling ndltd-TW-082NTU003180452016-07-18T04:09:32Z http://ndltd.ncl.edu.tw/handle/93668112400951707768 AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY 金融服務業新產品發展關鍵成功因素之探討 WEI, ERH-CHANG 魏爾彰 碩士 國立臺灣大學 商學系 82 Druing recent years service industry has grown tremendously in Taiwan. Although product innovation in manufacturing industry has attracted lots of attention, research delas with product in service industry is lacking. Therefore, the purpose of this research is to find out the key successful factors of product in finacial service industry. Through mailed questionnaires, a total of 32 items and the subjective opinions of the executives in the finacial service industry were collected. The statistical results indicated that there were 6 items most emphasized by the excutives and 6 factors derived by the factor analysis. Finally, the limitations of this study , practical implications and future research suggestions were discussed in details. HSU, MU-LAN 徐木蘭 1994 學位論文 ; thesis 71 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣大學 === 商學系 === 82 === Druing recent years service industry has grown tremendously in Taiwan. Although product innovation in manufacturing industry has attracted lots of attention, research delas with product in service industry is lacking. Therefore, the purpose of this research is to find out the key successful factors of product in finacial service industry. Through mailed questionnaires, a total of 32 items and the subjective opinions of the executives in the finacial service industry were collected. The statistical results indicated that there were 6 items most emphasized by the excutives and 6 factors derived by the factor analysis. Finally, the limitations of this study , practical implications and future research suggestions were discussed in details.
author2 HSU, MU-LAN
author_facet HSU, MU-LAN
WEI, ERH-CHANG
魏爾彰
author WEI, ERH-CHANG
魏爾彰
spellingShingle WEI, ERH-CHANG
魏爾彰
AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
author_sort WEI, ERH-CHANG
title AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
title_short AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
title_full AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
title_fullStr AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
title_full_unstemmed AN EMPIRICAL RESEARCH OF KEY SUCCESSFUL FACTORS OF PRODUCT INNOVATION IN FINANCIAL SERVICE INDUSTRY
title_sort empirical research of key successful factors of product innovation in financial service industry
publishDate 1994
url http://ndltd.ncl.edu.tw/handle/93668112400951707768
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