The Study on the Quality Performance and Benefits Sought of Agricultural Extension Service for the Tea Growers

• Main Authors: Wan, Gwo-Jane, 萬國珍
• Other Authors: 廖武正
• Format: Others
• Language: zh-TW
• Published: 1994
• Online Access: http://ndltd.ncl.edu.tw/handle/61038029673993702300

碩士 === 國立中興大學 === 農業推廣教育研究所 === 82 === This study selected the tea growers who came from five main tea-growth areas in Taiwan. They have accepted the technical trainings of extension service activities from TTES, local government, or regional farmers' organization. Four hundred and thirty-three valided samples were collected by stratified sampling method. The data were analyzed by factor analysis, cluster analysis, frequency analysis, one-way ANOVA, Chi-square test and t-test. The results are summarized as follows: 1.The tea growers' benefits sought to the extension service was used as the segmentation variable. Then, the whole samples were classified into the following three groups:(1).Environmental institution and equipment (17%), (2) Professional expertise and empathy (49%), and (3). Marketing problems resolvement (34%). 2.In the first group the main attributions were tangibles' material' location and communication channels. The average age of this group was 36 years and the tea-growth areas are slightly smaller than the other two gropus had. 3.In the senond group the main attributions were expertise' special needs' personal attitudes' reliablity and relationship. In this group the average tea-growth areas were the biggest (1.25 ha./household), but the management expericnces were the shortest. 4.In the third group the main attributions were market information' market improvement' income increasing and promotion. The average age of this group was about 40 uears and the experiences were longer. 5.In the central region the tea growers dissatisfied the service quality. In the southern region the environment of extension occasions were satisfied by the tea growers. In the northern and southern regions the tea growers felt satisfaction about the institution and equipment, polite and attitude. 6.Almost of the thirty service items existed gaps between expected and perceived service that were reacted to service quality performance level.