A Study on Intention to Eat Fast-food of 6th-grade Students at a Selected Primary School

• Main Authors: Chung, Mei-Yun, 鍾美雲
• Other Authors: 呂昌明
• Format: Others
• Language: zh-TW
• Published: 1994
• Online Access: http://ndltd.ncl.edu.tw/handle/37235620222399707379

碩士 === 國立臺灣師範大學 === 衛生教育研究所 === 82 === 　　The purpose of this study was to predict and explain the primary school students'' intention to eat fast-food by implementing the theory of Reasoned Action and the self-efficacy concept of Bandura''s social learning theory. 　　6 classes, 273 6th-grade students are ramdonly choosed from a selected primary school, among them 144 are male and 129 are female, as research samples. 　　The main findings of this study were: 　　1.the attitude toward eating fast-food, subjective norm and self-efficacy could effectively explain the subject''s intention to eat fast-food. 　　2. the results of this study supports integrated theory originated from theh Reasoned Action and the self-efficacy concept of Brandura''s social learning theory.