The Research of Taipei''''s Female Consumer Life Style Relate to Ads. Appeal、Product Characterstic and Ads.Attitude For An Example of Cosmetic
碩士 === 國立交通大學 === 管理科學研究所 === 82 ===
Main Authors: | Chiang-Jye Fang, 方鏘傑 |
---|---|
Other Authors: | Quang-Hua Chen |
Format: | Others |
Language: | zh-TW |
Published: |
1994
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23643262316088607854 |
Similar Items
-
A comparison study of Ad appeals' influence on consumers' attitude
by: ZHANG,ZHI-GUI, et al.
Published: (1990) -
The Influence of Sex Appeal on Consumers Attitude toward the Ads Moderated by Product Factors
by: Aji Cahya Nusantara, et al.
Published: (2018-09-01) -
Ad message, ad interpretation and beauty consumption – a study of higher education female and cosmetic ad
by: Chang Chia Hsuan, et al.
Published: (2006) -
A Study on Consuming Behavior of Female Cosmetics in Taipei
by: Yu-yuan Huang, et al.
Published: (2002) -
The Analysis of Early Consumers'' Characterstics of DVD (Digital Versatile Disc)
by: Tarng, Huey-Huey, et al.
Published: (1997)