| Summary: | 碩士 === 國立成功大學 === 交通管理(科學)學系 === 82 === The purpose of this study is to observe the important
variables that will affect the route choice and route
diversion propensity behavior of radio-taxi and car drivers
in Tainan Area.We collected the revealed preference data of
route choice behavior and stated preference data of
route diversion propensity and used them to construct proper
models. This study used logit model, poisson regression
model and ordered probit model to construct route choice
and diversion models according to different trip purpose,
different market segmentation and different data.We found the
following results: 1.Due to limited traffic information in
Tainan Area, the effect of traffic information is not clear.
2.Of all route choice models,the models estimated by logit
model were best.Of all route diversion propensity models ,the
models estimated by ordered probit model were better.
3.Generally speaking,travel time is a very important varable
in deciding car drivers'' route choice and diversion behavior.
The influence of social economic variables were not
significant. 4.The effect of different trip purpose on car
drivers'' route choice behavior were not significant, but the
effect of market segmentation were significant.
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