A study on the lifestyle and segmentation of mobile phone''s useers.

碩士 === 淡江大學 === 管理科學研究所 === 81 === Mobile phone has gradully been become one of better personal communication instruments. To analysis the segmentation of Taiwan managers market, media consumer behavior ,lifestyle, demographic and evaluative criteria, bet...

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Bibliographic Details
Main Authors: Ching-Syh, Shau, 許慶賜
Other Authors: Chee-Man Wang
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/80583400428584311601