| Summary: | 碩士 === 淡江大學 === 管理科學研究所 === 81 === The Darwinian theory that origin of species is derived by
descent, with variation, from parent form, through the natural
selection of those best adapted to survive in struggle for exi-
stence can be well adapted to the management of an enterprise.
If one enterprise could not match the demands of the changes
its environments, then, this enterprise can only be eliminated.
Therefore, how to investigate thoroughly into the environmental
characteristics facing by one enterprise in order to make
proper suggestions to help enterprise to adopt suitable manage-
ment strategy to improve management performance or look for
better survival niche becomes very important. This research
applies Duncan''s complexity, dynamism two indexes, divives
the environmental characteristics into four types: siple-
stable, siple-dynamic, complex-stable, and complex -dynamic.
The enterprise stratergies is also devided into four
categories:retrenchment strategy, stability strategy, expansion
strategy, and combination strategy. The performance measurement
index is rated in accordance with the management ability, the
goal achievement rate, the profit / net worth ratio and sales
growth rate. The conclusions are: 1. The environmental
characterisics affect the performance directly. No matter the
complexity or dynamism indexes, they all influence more or
less on the per- formance, especially the dynamism index.
Their linear corre- lation are positive. 2. The environment
influences the adoption of strategy significantly. Both the
complexity and dynamism im- pact the adoption of strategy. 3.
Different strategy will not affect performance if not to
consider the variable of the envi- ronment itself. 4. Only
under simple-dynamic enviromnent the adoption of strategy is
relative to performance.
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