The Halo Effect and Store Image Measurement--- Case of Fast Food Chain

The Halo Effect and Store Image Measurement--- Case of Fast Food Chain

碩士 === 文化大學 === 觀光事業學系 === 81 ===

Bibliographic Details
Main Authors: Deng Wen-Chuan, 鄧文娟
Other Authors: Tzen Geo-Chung
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/43299225742706725108
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spelling ndltd-TW-081PCCU05710072016-02-10T04:08:47Z http://ndltd.ncl.edu.tw/handle/43299225742706725108 The Halo Effect and Store Image Measurement--- Case of Fast Food Chain 印象概推與商店印象測量之研究--以速食連鎖商店為例 Deng Wen-Chuan 鄧文娟 碩士 文化大學 觀光事業學系 81 Tzen Geo-Chung 曾國雄 1993 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 文化大學 === 觀光事業學系 === 81 ===
author2 Tzen Geo-Chung
author_facet Tzen Geo-Chung
Deng Wen-Chuan
鄧文娟
author Deng Wen-Chuan
鄧文娟
spellingShingle Deng Wen-Chuan
鄧文娟
The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
author_sort Deng Wen-Chuan
title The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
title_short The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
title_full The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
title_fullStr The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
title_full_unstemmed The Halo Effect and Store Image Measurement--- Case of Fast Food Chain
title_sort halo effect and store image measurement--- case of fast food chain
publishDate 1993
url http://ndltd.ncl.edu.tw/handle/43299225742706725108
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