The Halo Effect and Store Image Measurement--- Case of Fast Food Chain

• Main Authors: Deng Wen-Chuan, 鄧文娟
• Other Authors: Tzen Geo-Chung
• Format: Others
• Language: zh-TW
• Published: 1993
• Online Access: http://ndltd.ncl.edu.tw/handle/43299225742706725108

碩士 === 文化大學 === 觀光事業學系 === 81 ===