Reference Price , Product Involvement and Consumers'' Attitudes

碩士 === 國立中山大學 === 企業管理研究所 === 81 ===

Bibliographic Details
Main Authors: Wang, Sheng Jyi, 王生集
Other Authors: Chang, Chung Cho;Huang, Jun Ying
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/90979850477361194315