A case study of the Marketing of Nonprofit Organization: The Evangelization of Catholic Church in Kaohsiung

• Main Authors: Huang, Chi Pin, 黃嘉斌
• Other Authors: Huang, J.
• Format: Others
• Language: zh-TW
• Published: 1993
• Online Access: http://ndltd.ncl.edu.tw/handle/82743089716133329233

碩士 === 國立中山大學 === 企業管理研究所 === 81 === The main purpose of this thesis is to explore the evangelization operation of the selected three case churches in order to produce some marketing implications for Catholic Church and give some suggestions to these churches. Two steps are adopted to fulfill the purpose above: First, A pilot case was held to refine the data collection frameworks with respect to both the content of the data and the procedures to be followed. Second, after conducting the whole case study for the individual church thoroughly followed by the data collection frameworks developed above, 18 pertinent propositions are developed for further inquiry. The temporary conclusions of this study are listed below: 1.The major difference between the profit organization marketing and the church marketing is in the latter case, marketing does not require that church alter its theology, doctrines to meet market demands. 2.The successful churches make a concerted effort to discover, understand, and serve the needs of their namely, more marketing orientation. 3.Churches face numerous form of competition from other religious activities, job and examination, sports, and the leisure. 4.Beyond shared vision, a successful church will desire the pastor give a variety of opportunities to get church involved in the development and production of their And suggestions for churches under studied are: 1.After understanding the mission of whole Catholic Church, the individual church can specify its own vision to further marketing action.2.The individual church should adopt marketing orientation fast to build up the preference of cusfomers toward activities by conducting research to understand customer''s and devising new activities to satisty their needs.