| Summary: | 碩士 === 國立中興大學 === 農業推廣教育研究所 === 81 === In order to pool agricultural marketing with agricultural
extension , the purpose of this study is to search the market-
ing propensity to demand and to formulate marketing strategies
and extension methods . This study employed both the marketing
mix and the analys- is with factor and cluster , based on the
attributes of manag- ement objective and management
characteristic , to get market- ing propensity to demand for
milkfishers in Taiwan . The date used in this study came from
the field survey from April of 1 991 to march of 1992 . The
major findings drawn from this study are summarized aslowing :
(1) There are three kinds of marketing propensity to demand , i.
e. , promoting profits , adjusting marketing ch- annels , and
rearranging the marketing mix . (2) The extension methods
implied by the those propensities described above are
concentrated on the consultive communication and the education
training which may be adopted by the fishers assocation .
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