Promotional activities affect on consumer information-processing model over the product life cycle

Promotional activities affect on consumer information-processing model over the product life cycle

碩士 === 大同工學院 === 事業經營研究所 === 78 ===

Bibliographic Details
Main Authors: LIN,MING-HUA, 林明華
Other Authors: YANG,HAO-ER
Format: Others
Language:zh-TW
Published: 1990
Online Access:http://ndltd.ncl.edu.tw/handle/90333432753237579773
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spelling ndltd-TW-078TTIT21630102016-07-27T04:14:38Z http://ndltd.ncl.edu.tw/handle/90333432753237579773 Promotional activities affect on consumer information-processing model over the product life cycle 產品生命週期各階段促銷活動對消費者資訊處理模式之影響 LIN,MING-HUA 林明華 碩士 大同工學院 事業經營研究所 78 YANG,HAO-ER 楊浩二 1990 學位論文 ; thesis 79 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 大同工學院 === 事業經營研究所 === 78 ===
author2 YANG,HAO-ER
author_facet YANG,HAO-ER
LIN,MING-HUA
林明華
author LIN,MING-HUA
林明華
spellingShingle LIN,MING-HUA
林明華
Promotional activities affect on consumer information-processing model over the product life cycle
author_sort LIN,MING-HUA
title Promotional activities affect on consumer information-processing model over the product life cycle
title_short Promotional activities affect on consumer information-processing model over the product life cycle
title_full Promotional activities affect on consumer information-processing model over the product life cycle
title_fullStr Promotional activities affect on consumer information-processing model over the product life cycle
title_full_unstemmed Promotional activities affect on consumer information-processing model over the product life cycle
title_sort promotional activities affect on consumer information-processing model over the product life cycle
publishDate 1990
url http://ndltd.ncl.edu.tw/handle/90333432753237579773
work_keys_str_mv AT linminghua promotionalactivitiesaffectonconsumerinformationprocessingmodelovertheproductlifecycle
AT línmínghuá promotionalactivitiesaffectonconsumerinformationprocessingmodelovertheproductlifecycle
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AT línmínghuá chǎnpǐnshēngmìngzhōuqīgèjiēduàncùxiāohuódòngduìxiāofèizhězīxùnchùlǐmóshìzhīyǐngxiǎng
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