Promotional activities affect on consumer information-processing model over the product life cycle

碩士 === 大同工學院 === 事業經營研究所 === 78 ===

Bibliographic Details
Main Authors: LIN,MING-HUA, 林明華
Other Authors: YANG,HAO-ER
Format: Others
Language:zh-TW
Published: 1990
Online Access:http://ndltd.ncl.edu.tw/handle/90333432753237579773