An Analysis of Information Content in Taiwan Television Advertising
碩士 === 國立交通大學 === 管理科學研究所 === 74 === The purpose of this thesis is to assess the information content of Taiwan television advertising and to make a compa- rison with relevant United States and Australian findings. This study utilizes the previously established Resnikstern information classificat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1986
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70694614479556066993 |