The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products

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碩士 === 國立交通大學 === 管理科學研究所 === 74 ===

Bibliographic Details
Main Authors:	XU, JIN-LIAN, 許景郎
Other Authors:	HUANG, REN-HONG
Format:	Others
Language:	zh-TW
Published:	1986
Online Access:	http://ndltd.ncl.edu.tw/handle/89406615006606995641

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