The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products

The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products

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碩士 === 國立交通大學 === 管理科學研究所 === 74 ===

Bibliographic Details
Main Authors: XU, JIN-LIAN, 許景郎
Other Authors: HUANG, REN-HONG
Format: Others
Language:zh-TW
Published: 1986
Online Access:http://ndltd.ncl.edu.tw/handle/89406615006606995641
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spelling ndltd-TW-074NCTU24570402015-10-13T12:37:08Z http://ndltd.ncl.edu.tw/handle/89406615006606995641 The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products 廣告模特兒與品牌名字對產品廣告效果的影響--以咖啡產品為實例 XU, JIN-LIAN 許景郎 碩士 國立交通大學 管理科學研究所 74 HUANG, REN-HONG 黃仁宏 1986 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立交通大學 === 管理科學研究所 === 74 ===
author2 HUANG, REN-HONG
author_facet HUANG, REN-HONG
XU, JIN-LIAN
許景郎
author XU, JIN-LIAN
許景郎
spellingShingle XU, JIN-LIAN
許景郎
The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
author_sort XU, JIN-LIAN
title The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
title_short The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
title_full The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
title_fullStr The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
title_full_unstemmed The impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
title_sort impacts of models and brand names on the effectiveness of product advertisements:an empirical research in coffee products
publishDate 1986
url http://ndltd.ncl.edu.tw/handle/89406615006606995641
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