Jazzvertising: Music, Marketing, and Meaning
This dissertation examines jazz from the perspective of advertisers and marketers that have used the music with a view to unraveling the complicated web of cultural meanings and values that attend to jazz in the 21st century. Advertising is a critically important and profoundly complex medium for th...
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| Language: | en_ca |
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2011
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| Online Access: | http://hdl.handle.net/1807/31826 |
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