| Summary: | In the globalized garment industry (GGI) most clothing is involved in complex networks that exploit both people and the environment. This system is unsustainable yet supported by Canadian consumers, who have become disconnected from their clothing’s production and disposal processes as a result of the development of increasingly complex social and technological systems since the Industrial Revolution. Canadians currently learn about the industry from public portrayals in which the dominant messages are designed by corporations promoting consumption. Nevertheless, growing numbers of consumers are realizing that this system is unsustainable and attempting to take action. This study uses methods based on institutional ethnography to explore the challenges faced by Canadians trying to engage in ethical consumption. Promoting sustainability is seen as requiring broad structural change, which can be supported by individual Canadians seeking to learn about the industry and working with its global stakeholders to build the civil commons.
|
|---|
