LEVERAGING HOTEL PERFORMANCE BY CONSUMER REVIEWS
Tourism and Sport === Ph.D. === This study quantifies the business value of consumer reviews and discusses its wider implications to hotel performance, specifically to delineate the unique effects of the User-Generated Content (UGC) components on room sales. In contrast to earlier studies that take...
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| Format: | Others |
| Language: | English |
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Temple University Libraries
2013
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| Online Access: | http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216584 |