SUBTLE PRIMING OF AN IMPORTANT OTHER PERSON WITH A MORE POSITIVE ATTITUDE IMPROVES BEHAVIOR TOWARD MEMBERS OF SOCIAL GROUPS
Although many previous studies have primed a specific person who is liked or disliked and measured the effects on attitudes and behavior, no previous study has examined the effects on attitudes and behavior of priming a person who is known to have a positive or negative opinion toward the attitude o...
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| Format: | Others |
| Language: | en |
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Texas Christian University
2011
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| Online Access: | http://etd.tcu.edu/etdfiles/available/etd-05032011-161041/ |