La expansión de las redes sociales. Un reto para la gestión de marketing

La expansión de las redes sociales. Un reto para la gestión de marketing

Social media users create spaces where they express their opinions about products, brands or companies. This is important for marketers because these users are active and effective. The changes caused by Internet and social media demand a new approach to marketing practices and force companies to be...

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Bibliographic Details
Main Authors: Oviedo García, María de los Ángeles, Muñoz Expósito, Miriam, Castellanos Verdugo, Mario
Format: Others
Language:Español
Published: Pontificia Universidad Católica del Perú 2016
Subjects:
Social Media Marketing
Social Networks
Promotion In Social Media
Metrics
Marketing En Social Media
Redes Sociales
Comunicación Empresarial En Redes Sociales
Medición De Resultados
Marketing Nas Mídias Sociais
Redes Sociais
Comunicação De Negócios Em Redes Sociais
Mensuração De Resultados
Online Access:http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778/15349
http://repositorio.pucp.edu.pe/index/handle/123456789/114906

Internet

http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/14778/15349
http://repositorio.pucp.edu.pe/index/handle/123456789/114906

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