El suelo no está parejo. Límites y posibilidades de los medios locales en un mercado altamente concentrado
The article presents the main features of the Peruvian radio and television market, and emphasizes the levels of concentration of advertising investment, frequency control and the regulatory framework tailored to the media groups. It also analyzes the possibilities of economic sustainability, growth...
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| Format: | Others |
| Language: | Español |
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Conexión
2017
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| Online Access: | http://revistas.pucp.edu.pe/index.php/conexion/article/view/19013/19229 http://repositorio.pucp.edu.pe/index/handle/123456789/114688 |