Razão social ou nome fantasia: a comunicação empresarial na construção da sustentabilidade fantástica

The sustainability has become a fashion, and all business organisations want tobe fashionable. Everyone aims to trend and developed their items in a sustainableway, protecting human health. This article proposed a reflection due to the role played by business communication in its relation with susta...

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Bibliographic Details
Main Author: Ribeiro, Backer
Format: Others
Language:Español
Published: Conexión 2016
Subjects:
Online Access:http://revistas.pucp.edu.pe/index.php/conexion/article/view/14979/15510
http://repositorio.pucp.edu.pe/index/handle/123456789/114678