Social media and image restoration of sport icons| Lebron James and the "Return to Cleveland" debate
<p> Social media has changed the way fans identify with professional athletes and it has created a tangible relationship for fans through internet messages. Social media messages creates synergy where information is constantly moving among fans, athletes and media outlets. Celebrities often de...
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| Language: | EN |
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Northern Arizona University
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1602690 |