Attack of the Mommy Mafia| Examining The Honest Company's Use of Coombs' SCCT Strategies
<p> A crisis can threaten the existence of an organization, and in this social media age, information is spread at lightning-fast speeds forcing crisis communication managers to work quickly to quell any unflattering press. Companies in crisis situations attempt to mitigate damage and repair r...
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| Language: | EN |
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University of Louisiana at Lafayette
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1593182 |