Operationalization of Culture in the Practice of Public Relations in Dubai| The Social Judgment Theoretical Lens
<p> The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample an...
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| Language: | EN |
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University of Louisiana at Lafayette
2014
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1557550 |
| Summary: | <p> The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners currently working in Dubai. Results proved the hypothesis and answered both research questions.</p> |
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