User retention and classification in a mobile gaming environment

<p> Game analytics is a fast growing field where game studios are allocating valuable resources to develop sophisticated statistical models to understand user behavior and monetization habits to optimize game play and performance. Game developers' ability to understand user retention allo...

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Bibliographic Details
Main Author: Ruffin, Michael
Language:EN
Published: California State University, Long Beach 2014
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=1527021