Examining Employer-Brand Benefits through Online Employer Reviews
<p> Social media is rising in popularity as a credible source of information for consumers worldwide. Access to online product reviews appears limitless, and consumer voices are now influencing purchasing behavior far beyond the reach of traditional marketing campaigns. Joining the Internet in...
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| Language: | EN |
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Pepperdine University
2019
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=13861110 |