Social Media Adoption in Business| Examining the Uses and Experiences of Small and Medium Enterprises in Jamaica
<p> The disruptive effects of social media are placing pressure on organizations to adopt or be left behind. There is little empirical research, however, regarding how social networking is used and experienced by adopting organizations. This dissertation is the outcome of an investigation of s...
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| Language: | EN |
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Capella University
2018
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10685526 |